performace report of Telefon Tel Aviv shows at Eldorado Dome Bandung around January 2008

CHAPTER I

Introduction

Every man in the world needs art in order to make him/her complete. There are three life elements that make a man complete: Logic, Ethics and Aesthetics. According to Parker “art is expression; and expression we may describe, for our own ends, as the putting forth of purpose, feeling, or thought into a sensuous medium, where they can be experienced again by the one who expresses himself and communicated to others.” Music is one of art form.

Since music take in element Aesthetic area it’s very clear that human being cannot be separated from music. According to wikipedia “Music is a contested evaluation of what constitutes music and varies through history, geography, and within societies.” According to Congreve (1679:1 cited from Rachmawati 2005:1) “Music has charms to soothe a savage beast, to soften rocks, or to bend a knotted oak.” Music gives a spectacular benefit not only to a Man but also to a Nature. Music can soften and make nature more beauty. In addition, music is the tool of communication; it also can influence physic and psychology aspects. Diserens (Rachmawati:2005) states that “Music can improve body metabolism; change the pressure of muscle; influence respiration, blood, and pulse pressure; and also can improve physiology aspects in order to produce a different kind of emotion”.

Electronic music refers to music that emphasizes the use of electronic musical instruments or electronic music technology as a central aspect of the sound of the music. Historically, electronic music was considered to be any music created with the use of electronic musical instruments or electronic processing. However, in modern times, that distinction has been lost because almost all recorded music today, and the majority of live music performances, depends on extensive use of electronics. Today, the term electronic music serves to differentiate music that uses electronics as its focal point or inspiration, from music that uses electronics mainly in service of creating an intended production that may have some electronic elements in the sound but does not focus upon them.

Contemporary electronic music expresses both art music forms including electronic art music, experimental music, musique concrète, and others; and popular music forms including multiple styles of dance music such as techno, house, trance, electro, breakbeat, drum and bass, industrial music, synth pop, etc.

Based on above elaboration, in this sight seeing report paper, I would like to review the performance of an electronic duo from US, Telefon tel Aviv, in the Oz anniversary celebration event entitled “electronic synchronizer”. This event was held on Saturday, December 22nd, 2007 in The Venue Concert Hall Eldorado, Bandung.  

CHAPTER II

DESCRIPTION

When I found out that Telefon Tel Aviv was visiting Indonesia, I felt very enthusiastic. I had been (or maybe I am still) their fan. I listened to their albums—Fahrenheit Fair Enough and Map of What is Effortless—intensively in the early of 2002. For the last few years I have never listened to Telefon Tel Aviv anymore, because they didn’t release new materials. Only, in 2007, they released a remix album. However, it wasn’t their material, but a compilation of other musicians’ materials remixed by them. For a while, I imagined that the Telefon Tel Aviv performance in Indonesia would not be crowded by audience. It was because, as far as I assume, their music wasn’t very popular in Indonesia. Based on their music genre, which produces down tempo beats, the ideal condition to enjoy their music is on a small stage with not-so-crowded audience, in order to create more relaxing and intimate atmosphere, in accordance to their music mood.

However, all of the images were vanished when I found out that Telefon Tel Aviv was not the only one who performed in OZ anniversary—entitled Electro Synchronizer. The last performance was more like a music festival with two separate stages and several food and drink stands surrounding the stages. It was quite disappointing when I found that Telefon Tel Aviv was performing with local DJs who performed different genre and, certainly, have different fans. Well, for this one, I cannot put all the blame to the organizers, if their purpose was indeed to attract many audiences, since it was an anniversary occasion.

The point is, it was very crowded in The Venue, Lembang, last Saturday night. Many people from out of town attended the occasion. It was also rumored that there are audiences from Singapore and Malaysia. On one hand, I was happy to see many old friends. It was more like a reunion. On the other hand, I wasn’t very comfortable to see that many people came with their own purposes. Perhaps, it was because I frequently get anxious when I see too many people in an occasion.

Based on my analysis, if I’m allowed to, there were two groups of people who attended the performance. The first were people who did intend to enjoy Telefon Tel Aviv’s music and nervously expecting whether their favorite songs would be played or not. Or, at least they who have heard a little about Telefon Tel Aviv but haven’t listened to their music. The second were people who wanted to enjoy night life and dance to the music. Perhaps, this kind of people also thought that Telefon Tel Aviv could make them dance. The only commonness from these two groups (based on my analysis), perhaps, was some of them wanted to enjoy the performance of the local bands before Telefon Tel Aviv. Some of the performers before Telefon Tel Aviv got big applauses from the audiences. On the out door stage, I had a chance to watch Agrikultur’s performance when their lead singer was singing at a stage pole. I also had an opportunity to enjoy Soul Delay’s performance, whose music, more or less, have something in common to Telefon Tel Aviv’s. On the indoor stage, I had a chance to see Santamonica who played well fully equipped with their visuals, and RNRM who covered a Telefon Tel Aviv’s song. 

Then we came to the top of the show. Charles Cooper and Joshua Eustis were ready behind their equipments. One by one, the songs was played. The first group of people perhaps asked themselves: which albums were they playing? While the second group was also wondering why do the songs cannot make them dance. Perhaps, few audiences from the second forced themselves to dance to the music beats. One of them is a model and a movie star, Maria Agnes who stood in front of me. She didn’t stop rocking her body and shutting her eyes, showing that she really enjoyed the music. In the middle of the performance, a man suddenly climbed up the stage and danced alone. Maybe he wanted to persuade other audiences to be more expressive in enjoying Telefon Tel Aviv’s music, or maybe he had a problem. Along the performance, Joshua and Charlie said not many words. In the middle of the performance, Joshua told the audience that he had a problem with the drum machine. Due to the problem, they canceled to play several songs from the two previous albums. They only played one or two songs from the previous albums. The rest of the songs they played were about to compiled in their next album. Even though, I gave my salute to them. With the limitedness, they consisted to perform their best. The most important thing is, they consisted to continue their performance, and decided not to stop in the middle of the show.

However, when I met Joshua and Charlie at the backstage after the performance, they seemed disappointed. When I came to them, they were discussing about the malfunctioned drum machine in the middle of the performance. They admitted that they had to improvise a lot since the technical problem. Moreover, they regretfully said that they could not play some of the songs from their previous albums. I could only say, “There will be other chances for you to perform in Indonesia and repay the last performance.

CHAPTER III

DISCUSION

In this chapter I will discus about the show comprehensively based on the theory of Aesthetic Character Experience of Beardsley. The character of aesthetic Experience:

1. Object directedness. A willingly accepted guidance over the succession of one’s mental states by phenomenally objective properties (qualities and relations) of a perceptual or intentional field on which attention is fixed with feeling that’s thing are working or have worked themselves out fittingly.    

As an audience, personally, I attend the event to satisfy my curiosity of the Telefon Tel Aviv’s performance. It was because watching electronic duo from overseas, especially from USA, is a rare opportunity. However, I could not hide my disappointment because they couldn’t play my favorite song, John Thomas from Fahrenheit Fair Enough (released in 2001), due to the drum machine malfunction. Many people who attended the event thought that Telefon Tel Aviv’s music is energetic dance music. However, Telefon Tel Aviv music is more like an experimental music with slow tempo. The main power of their music is more emphasized on the microsound effect.

2. Felt freedom. A sense of release from dominance of some antecedent concerns about past and future, a relaxation and sense of harmony with what is presented or semantically invoked by it or implicitly by it, so that what comes has the air of having been freely chosen.

I could not sense the freedom when I watch the performance of Telefon Tel Aviv. It was because they performed new songs that will be compiled in their next album, instead of performing the songs from the previous album. They canceled to perform two songs from their previous album due the malfunctioned drum machine. I felt more freedom when I watch rock n roll mafia because I like their new album a lot. They performed several songs, such as “Translove” and “Zsa Zsa Zsu”, quite well with several looping improvisations from electronic equipments such as groove box, synthesizer and vocoder. Their performance really made my mood turned on. Since their performance was stunning I still can sense the euphoria.

3. Detached affect. A sense that the objects on which interest is concentrated are set a little at a distance emotionally—a certain detachment of affect, so that even when we are confronted with dark and terrible things, and feel them sharply, they do not oppress but make us aware of our power to rise above them.

In the event, I could release my emotion freely by singing, screaming, and applauding their performance. I could feel my mood rising positively.

4. Active discovery. A sense of actively exercising constructive powers of the mind, of being challenged by a variety of potentially conflicting stimuli to try to make them cohere; a keyed-up state amounting to exhilaration in seeing connections between percepts and between meanings, a sense (which may be illusory) of intelligibility.

Even though Telefon Tel Aviv was performing well, I could not sense the active discovery because they played new songs which I haven’t heard before. I felt a stronger active discovery feeling in rock n roll mafia performance. In addition to my familiarity to the song (Zsa Zsa Zsu), I think that most of the lyrics express my lovelife story. The story of happiness that came from sadness is packed in a middle tempo. The minor chord at the intro, bridge and interlude symbolizes sadness, however the mood rises when the song hits the reff, expressed by major chords.  

5. Wholeness. A sense of integration as a person, of being restored to wholeness from distracting and disruptive influences (but by inclusive synthesis as well as by exclusion), and corresponding contentment, even through disturbing feelings, that involves self acceptance and self-expansion.

Since my main purpose was to satisfy curiosity, I could not sense the wholeness, a feeling that a person could accept himself/ self in appreciating performance. Mainly, it was because my disappointment to the technical problem when Telefon Tel Aviv performed.    

CONCLUSION

In general, The performance of the main musicians is not as good as its expected. In addition to they played new song the technical problem such as malfunctioned equipments is quite disturbing. However, as far as I assume, The Event organizer—OZ 103.1 FM Radio—did a great job with the location selection, the sound system and especially the lighting. The almost entire wall were covered by lighting bulbs.

References

Smith, Ralph A and Simpson A. 1991. Aestethic and Arts Education, University of Illinois Press.  

Rachmawati, Yeni. 2005. Musik Sebagai Bentuk Budi Pekerti. Yogyakarta, jalasutra.

en.wikipedia.org/wiki/Electronic_music

accesed on February 13^th 2008

www.deathrockstar.tk

accesed on February 13^th 2008

APENDICES

Soul Delay

Santa Monica

Agriculture

Rock N Roll Mafia

E45 and Tyo Nugros

Telefon Tel Aviv

Audiences

haha iseng ajah bikin ini..silahkan mencoba...

How to Make a Special-delicious Fruit Pancake



If we see a picture above, we can imagine how delicious the pancake is, hmmmm yummy. Actually, it is quite simple to make such pancake. First we just need some kitchen tools and few easy-to-find ingredients. For kitchen tools, basically you just need a large bowl for the dough, a good stirring spoon and a pan. We will make a pancake with 30cm diameter pan. It’s enough to satisfy two persons. The ingredients are:
1. Tapioca Flour
2. 3 eggs
3. sugar
4. milk
5. Other additional, such as applemus (apple sauce) and strawberry, but you can change with other fruit depend on your taste.
How to make the dough? Firstly, break the eggs and put them on the bowl. Secondly, shake the eggs with the stirring spoon. Thirdly, add sugar approximately 5 table spoons and followed by adding the tapioca flour as you like but not too much, stir it well. Then add some milk until the dough seems thick and stir it well again.
Next step is fry the dough. Start with melting some butter on the hot pan. Make sure the butter spread well on the pan. And pour the dough to the hot pan then spread the dough to all directions until it covers the pan. After the color turns brown in several minutes, flip the dough up side down and wait for other several minute until it’s evenly browned. Remove the cooked dough to the beautiful plate. The special-delicious pancake is almost done.
Finally we come to last session, How to serve this special-delicious fruit pancake. Pour the applemus on the top of the pancake then put strawberry above it. And voila! The special-delicious pancake ready is ready to be eaten.

this is abstract of my final paper in English Literature Department

ABSTRACT


This study is entitled: Students’ Translation in Translating Abstracts

This study is aimed at analyzing five students’ abstracts in translating the Indonesian version into English. This study used qualitative approach. The data for the study were collected through document analysis. Each document was analyzed based on grammar classifications, grammatical mistakes, and translation methods used. They then were tabulated. Grammar classifications and grammatical mistakes were analyzed based on Azar (1998), Baron (2000), and Murcia (1989), and theories of translation method were from Newmark (1988).

This study found that most of the students make mistakes in subject-verb agreement and subject. Meanwhile, the method used by most of them is literal translation. Moreover, their target translation is fully influenced by their source language structure pattern.

Based on the findings as aforementioned, it is concluded that grammatical mistakes may be caused by lack understanding and skills of English grammar, and lack of training and practices.

this is abstract of my final paper in business administration department

ABSTRACT

This research aims at finding out how big segmenting, targeting and positioning strategy influence a company performance based on balanced scorecard perspectives both partially and simultaneously. In addition, this research also aims at finding out an indirect influence of segmenting, targeting and positioning towards a company performance based on balanced scorecard perspectives.
The method applied in this research is explanatory survey; it is to explain causal relation and hypothesis test which have been formulated before. The data are collected through giving questionnaire are processed by path analysis. Hypothesis test used is test F and t.
The result shows that partially segmenting influence a company performance based on balanced scorecard perspective at α=5% for 16,3%, targeting for 39,5% and positioning for 26,5%. Simultaneously segmenting, targeting and positioning has an significant influence towards company performance based on balanced scorecard perspective at the level of α=5% for 81,4%.
The conclusion of this research shows that simultaneously, segmenting, targeting and positioning has an influence towards company performance based on balanced scorecard perspective. Whereas, partially, targeting gives bigger influence towards company performance based on balanced scorecard perspectives rather than segmenting and positioning.

IMPLEMENTASI CORWD MARKETING PADA UMKM

Hal yang membuat perhatian saya tertarik dimana pakar marketing yuswohady dari markplus.inc menulis buku tentang crowd marketing. Buku tersebut memaparkan bagaimana strategi pemasaran pada era informasi ini yang intinya adalah word of mouth marketing atau pemasaran dari mulut ke mulut baik online maupun offline. Menurut beliau word of mouth ini adalah strategi pemasaran yang paling efektif untuk sekarang dibandingkan dengan strategi lain dengan kata lain menggunakan prinsip “low budget, high impact”. Beliau mencontohkan perusahaan-perusahaan asing dan lokal yang berhasil meningkatkan penjualannya dengan strategi ini. Namu rata2 perusahaan tersebut adalah perusahaan-perusahaan yang besar asing sebut saja Microsoft, apple, dell computer, starbucks dan dalam negerinya adalah perusahaan sepeda polygon  Dengan strategi seperti itu penjualan produk akan meningkat pesat tanpa sang penjual bekerja keras. Menurut beliau “biarkan konsumen yang bekerja keras untuk memasarkan produk kita” ya tentu saja dengan citra yan positif. Bagai pedang bermata dua, apabila sang penjual tercitrakan negatif maka kecenderungannya adalah tingkat penjualannya menurun bahkan tidak akan laku alias gulung tikar. Rata-rata perusahaan asing besar tersebut memanfaatkan jaringan online untuk mendorong penjualannya melalui situs online namun untuk memekasimalkanya mereka memanfaatkan komunitas dunia nyata alias offline dengan mensponsori atau meng-endorse komunitas tersebut. Pada buku tersebut mencontohkan perusahaan sepeda polygon yang mensponsori kegiatan pada komunitas bike 2 work. Pada intinya si penjual mendekatkan diri atau berinteraksi dengan konsumen sehingga meningkatkan citra positif yang kuat di benak konsumen. Akibatnya adalah masing-masing dari mereka menceritakan kepada keluarga, teman, kolega tentang produk sepeda polygon dengan cara online maupun

Saya melihat para pelaku UMKM terutama pengusaha Mikro juga telah mengimplementasikan strategi ini namun lebih sederhana. Di daerah saya ada toko matrial baru dimana sempat diprotes oleh pengusaha sejenis sekitar karena dia berhasil menjadi leader market dengan menjalankan strategi pemasaran ini. Rata-rata konsumen toko matrial adalah para pemborong atau tukang bangunan yang bekerja independen yang kebanyakan membeli bahan matrial karena disuruh majikan. Nah tipe konsumen seperti ini dimanfaatkan oleh sang toko matrial tersebut untuk menjadi ambassador tokonya. Strateginya sederhana dengan memberikan cash back kepada setiap konsumen yang belanja lebih dari 100 ribu berupa uang bagi yang tidak merokok. Para konsumen tersebut mendapatkan jumlah cash back tersebut bervariasi tergantung jumlah belanjaannya lebih banyak belanjaannya, lebih banyak juga cash back berupa rokok atau uang yang mereka dapatkan. Sebagai contoh apabila seorang konsumen berbelanja 100.000 sampai 250.000 mereka akan mendapatkan rokok sebanyak 2 bungkus atau uang sebanyak 20.000 dan otomatis apabila lebih dari itu maka mereka akan mendapatkan lebih. Akibat dari strategi pemasaran seperti itu para tukang saling menceritakan kepada tukang yang lain dengan tujuan demi membantu mendapatkan tambahan penghasilan kepada rekan sesama profesi. Alhasil loyalitas konsumen lama dan datangnya kosumen baru pun meningkat tajam, otomatis penjualan dari toko matrial tersebut pun meningkat drastis dan menjadi market leader di daerahnya.
Mari kita lihat dari sisi sang penjual. Apakah dengan menerapkan pola pemasaran seperti itu mereka mengalami minus marjin atau rugi? jawabannya adalah TIDAK. Mereka sudah mendapatkan selisih keuntungan dari setiap jenis barang yang terjual walaupun dengan jumlah yang sedikit. Peribahasa mengatakan “sedikit-sedikit akan menjadi bukit” itulah prinsip umum yang dipegang oleh toko matrial tersebut walaupun dapat keuntungan yang sedikit namun penjualan meningkat pesat dan cenderung akan menjadi market leader dalam waktu yang lama. Secara fisik terlhat perkembangan tersebut memiliki dua lahan kosong yang dijadikan gudang dengan bangunan semi permanen dan memiliki 1 unit mobil bak dan 2 unit mobil truck. Selain itu toko matrial tersebut selalu mendukung kegiatan keagamaan dan social, sebagai contoh menyumbang bahan bangunan untuk membangun atau merenovasi mesjid sekitar dan berbagai kegiatan didalamnya, memperbaiki jalan, sumbangan 17 Agustusan, dll.

Dengan demikian terbukti sudah strategi pemasaran Word of mouth marketing berhasil bukan saja pada perusahaan kelas besar namun pada UMKM seperti toko matrial tersebut. Apapun perusahaan atau usaha yang dijalankan apabila kita bisa memberikan nilai lebih kepada konsumen maka niscaya konsumen akan loyal akan bertambah dan penjualan pun akan meningkat.